From video content to video strategy

I was more than impressed when I watched this video presentation by Phil Nottingham in regards to video content to video strategy.  Many clients I work with recently have put a lot of effort into content-content-content.  Phil opened my eyes as to how this can actually harm your business instead of helping it.  He further explains how context should be king over content and how to strategically hit your audience with a direct strategy for web video.  

Well worth anyone's time!  Check it out!